Searchography in a Nutshell
Pretty much since the beginning of the search engine, there has been search engine optimization. Somewhere near the beginning of it all, Search Engine Optimization became synonymous with just about every shady connotation imaginable. With Google leading the charge, search engines have fought for years to create a fair and balanced environment uninfluenced by the machinations of manipulative, underhanded (although sometimes brilliant) "search engine experts". Up until recently, businesses and brands online have been at the mercy of these search engine experts, who make millions finding new ways to game the system. However, the search engines have finally started turning the tables on the wanton abuse of their ecosystems by these SEO companies. It has now become more effective and more important to play the search engine's game than try to game their systems.
Most SEO companies out there will have you believe they have some kind of magic wand or silver bullet, and they charge thousands upon thousands of dollars for what basically amounts to snake oil. We are on a mission to end all of that. Basically, their secret weapon is keeping customers in the dark. So, we are here to turn on the lights. With every client we begin with an audit. We assess your presence online, grade your website and then provide you with a battle plan to get found in search for the keywords relevant to your brand. No secrets. We give you the keys to the kingdom and share all the things need doing. But what needs doing oftentimes to optimize your presence online is time-intensive and can be very technical. Don't worry though, we are there to help you every step of the way in case you don't have time or just plain don't want to. Along the way, we will educate you and your staff so you understand everything happening with your brand in online search.
Also, we are real people. Give us a call and someone in our Austin, Texas office will happily tell you more. We look forward to working with you.
Steve Joiner has over 30 years in the high-tech industry, including IT management, database programming. As president and CEO of Searchography, a search engine marketing and analytics company, he helps increase brand awareness for companies and individuals through SEO and social media everyday.