There is a lot to think about when designing an existing website. Project activities include budget planning, key milestones, graphic design and new content development. However, the importance of properly preparing your new site for search engine optimization is commonly overlooked.

 

Website development companies are usually quite adept at bringing your vision for a new website to fruition, especially from aesthetic, form and content points of view. However, preparing your new site to conform to obtuse and tedious search engine specifications are usually well outside a development company’s expertise.

There is a lot to think about when redesigning an existing website. Project activities include; budget planning, milestones, and new content development. One of the most important tasks is to ensure that any existing search engine rankings or internet marketing efforts are not undone during the redesign process. Failure to do so can result in loss of valuable organic and referral traffic.

 

The act of transitioning the SEO elements from an old site structure to a new site structure is Important. The SEO consultant on the project will help to maintain the integrity of existing SEO for the Client, minimizing the backslide the Client might experience otherwise when implementing a new website. Examples of this service primarily revolve around preservation of backlink destinations, 301 redirects for them, and imagery and page-to-page metadata transfer.